Press Release – US 🇺🇸
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Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001 – A Veloce Classic Reprint
ABOUT THE BOOK
A Veloce Classic Reprint. From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects – whether production, special commission, or aborted designs – are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.
Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001 by Graham Hull
• Unique insider’s story of styling Rolls-Royce & Bentley cars
• How special commissions saved the company in the 1990s
• Previously unseen renderings of special commission and concept vehicles
• Bentley’s extraordinary re-birth, from barely 3% of production to the entire factory
• Fly-on-the wall view of the VW take over
–––– NOTES TO EDITORS ––––
ABOUT THE AUTHOR
Graham Hull, an early graduate from the world-famous Royal College of Art Automotive Design course, joined Rolls-Royce and Bentley Motors, Crewe, in 1971. He became Chief Stylist, responsible for both marques in the mid ‘80s, and was deeply involved in the spectacular re-birth of Bentley. He remained at Crewe after BMW bought Rolls-Royce, and VW bought Bentley, leaving in 2001.
Place of birth: Southgate, North London • Hometown: Nantwich • Nearest city: Manchester
V5547 • Paperback • 9.84 x 8.14 in • 176 pages • 100 colour and b&w pictures • ISBN: 978-1-787115-47-7 • UPC: 6-36847-01547-3
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