Press Release – US 🇺🇸

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31st July 2019
Please run this release immediately, with the following header

Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001 – A Veloce Classic Reprint

PRESS COPY

ABOUT THE BOOK
A Veloce Classic Reprint. From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects – whether production, special commission, or aborted designs – are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.

Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001 by Graham Hull

ISBN: 9781787115477
UPC: 6-36847-01547-3

AVAILABLE NOW!

$40.00(US), $53.00(CAN)

BULLET POINTS
• Unique insider’s story of styling Rolls-Royce & Bentley cars
• How special commissions saved the company in the 1990s
• Previously unseen renderings of special commission and concept vehicles
• Bentley’s extraordinary re-birth, from barely 3% of production to the entire factory
• Fly-on-the wall view of the VW take over
–––––––ENDS–––––––


–––– NOTES TO EDITORS ––––


ABOUT THE AUTHOR
Graham Hull, an early graduate from the world-famous Royal College of Art Automotive Design course, joined Rolls-Royce and Bentley Motors, Crewe, in 1971. He became Chief Stylist, responsible for both marques in the mid ‘80s, and was deeply involved in the spectacular re-birth of Bentley. He remained at Crewe after BMW bought Rolls-Royce, and VW bought Bentley, leaving in 2001.

Place of birth: Southgate, North London • Hometown: Nantwich • Nearest city: Manchester

SPECIFICATION
V5547 • Paperback • 9.84 x 8.14 in • 176 pages • 100 colour and b&w pictures • ISBN: 978-1-787115-47-7 • UPC: 6-36847-01547-3
MORE INFORMATION
For information about distribution of Veloce’s books in the United States and Canada, please contact John Groton, Director of Distribution Services john.groton@quarto.com or 978-282-3562

View sample pages and sample text on our website - https://www.veloce.co.uk or request at info@veloce.co.uk

IMAGES
Front cover images in various resolutions are available from Veloce: email marketing@veloce.co.uk with your request.
You can also download a high-resolution cover image directly from the book page on our website.

RETAIL SALES
Veloce books are stocked by (or can be ordered from) bookshops by quoting the correct ISBN number. We also take orders direct: telephone +44 1305 260068, fax +44 1305 250479 or e-mail sales@veloce.co.uk. Books can also be ordered on our website – https://www.veloce.co.uk or from https://www.quartoknows.com/Quarto-Drives and other web retailers.

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Note: All details subject to change.
If you have a specific requirement for press copy, photographs, or other media, or need information relating to any of our books, apps, ebooks, or events, that you can't find on our site, please contact us at marketing@veloce.co.uk

Veloce Publishing Ltd


Veloce House, Middle Farm Way, Poundbury, Dorchester DT1 3AR, UK  

Tel +44 (0)1305 260068  

Fax +44 (0)1305 250479  

Email info@veloce.co.uk

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