Press Release – US 🇺🇸
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Buick Riviera – 1963 to 1973
ABOUT THE BOOK
This book tells the story of the Buick Riviera; how it artfully blended styling, luxury, comfort and performance from its earliest years as a trim model, to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division.
By 1960, Buick sales were tumbling steadily downward and it became obvious that drastic changes were required in not only styling and performance, but in the GM Division’s overall public image too.
The Riviera of the future would not exist simply as a stylish version of another model in the Buick line-up. The Riviera was slated to lead Buick’s renaissance. The Riviera would shed what was left of Buick’s conservative, immediate post-war image, and thrust the Division into the groovy, swinging sixties.
The Riviera over the next decade was seen as a more sophisticated ‘cool’ aimed at the successful up-and-coming, shirt and tie, business types, rather than the tie-dye T-shirt, blue jean, mod squad!
Included in this book is all the pertinent data and information on the 1963 to 1973 Riviera models enthusiasts will enjoy, as well as a quick look at some of the sweetest customised Riviera models ever built that cruise the roadways today!
Buick Riviera by Norm Mort
• In-depth coverage of the first three generations of Buick’s stylish, luxurious and performance-oriented Riviera
• Features a myriad of previously unpublished photographs, brochure and advertising images
• Includes period road test and performance data, factory specifications, trim and models offered
• Details of optional equipment offered
• Year-by-year coverage of changes and upgrades of each model year
• Engine specs and production figures for each model year from 1963 to 1973
• Includes reviews published by contemporary consumer publications
• Marketing focus changes analysed over the decade and for each generation
• Examination of the Riviera concept from 1949 to 1962
• Focus on unique styling cues of the Buick Riviera with GM and Buick Divisions
–––– NOTES TO EDITORS ––––
ABOUT THE AUTHOR
Canadian Norm Mort has had a lifelong interest in historic vehicles, and by the age of 10 was photographing old vehicles parked by the side of the road; by the age of 12 he was the youngest member on the executive of the Antique and Classic Car Club of Canada.
After graduating from the University of Toronto, Norm became a teacher and librarian in the public school system. However, it was not long before his love of old cars and trucks led him to become a freelance automotive writer for magazines and newspapers in the field of transport, which he has now done for over 30 years. Norm has written over a dozen books about historic vehicles, and has become Canada's most prolific writer on old cars and trucks. Norm is also an animal lover, and has written books about travelling with pets (combining both of his passions) and about living with a pet menagerie. Norm lives in Canada with Scottish wife, Sandy, and a variety of pets. Their son Andrew has been the photographer for all of Norm's books.
Hometown: Wellington • Nearest city: Wellington, Canada
V5356 • Paperback • 7.48 x 8.07 in • 96 pages • 110 pictures • ISBN: 978-1-787113-56-5 • UPC: 6-36847-01356-1
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