Press Release

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27th February 2020
Please run this release immediately, with the following header

An English Car Designer Abroad – Designing for GM, Audi, Porsche and Mazda


The humorous and personal account of a life spent working on the design of some of the world’s best known cars. Commencing his career as a designer at Vauxhall Motors, Luton in 1973, Peter Birtwhistle then left the UK in 1977 to take a position abroad, at Audi in Germany, where he lived for the rest of his working life.
From Audi his career took him to Porsche in Stuttgart, and eventually, in 1988, to the Japanese company Mazda, with whom he would help develop a Design Centre close to Frankfurt, eventually becoming Chief Designer for Mazda Motor Europe. During his career, Birtwhistle was involved in the design of some very significant cars and in his work and travels, crossed the paths of many significant personalities from the car industry.
Car design has changed enormously since the time he commenced his career, and for Birtwhistle it was clear, his story needed to be documented before it was lost in time. Featuring original photographs and illustrations from the author’s own collection, this highly humorous and very personal story creates a fascinating collage of anecdotes and historical facts, not only from the secretive world of car design, but also his private life.

An English Car Designer Abroad by Peter Birtwhistle

ISBN: 9781787114708
UPC: 6-36847-01470-4


£37.50(UK), $60.00(US), 78.00(CAN)

• An insight into the secretive world of car design
• Behind the closed doors of a Automotive Styling Studios
• Growing up in ‘50s England, dreaming of becoming a car designer
• Drawing and designing cars are his passion
• Stories from inside the car industry that have never been told before
• Humorous and very personal accounts of Peter Birtwhistle’s life and travels
• An Englishman’s experiences living in a small German town in the ‘70s
• The design development of some of the car industry’s most iconic models
• From Vauxhall via Audi and Porsche to Mazda. A fascinating journey
• A candid autobiography from an English car designer abroad


The English Automotive Designer Peter Birtwhistle was born in Reading in the early 1950s.
Birtwhistle studied Design at the Berkshire College of Art and the Royal College of Art, London, where he graduated in 1973, taking a position at Vauxhall Motors, Luton. In 1977 he moved to Audi, in the German town of Ingolstadt. Here, Birtwhistle contributed to the designs of some of the companies most iconic vehicles, including the Audi 100, 80 and of particular note, the famous Audi Sport Quattro. In 1983 he moved to Porsche in Stuttgart, before joining the Japanese company Mazda in 1988, helping them set up a Design Centre near Frankfurt. As Chief Designer for Mazda Motor Europe, Birtwhistle ended his career in 2014. Although retired, Birtwhistle still maintains touch with his passion for Automotive Design, employed as a lecturer at Coventry University’s Transport Design Course, close to his new home in England, the town of Leamington Spa.
Place of birth: Reading • Hometown: Leamington Spa • Nearest city: Birmingham

V5470 • Hardback • 25x20.7cm • £37.5 • 256 pages • 268 pictures • ISBN: 978-1-787114-70-8 • UPC: 6-36847-01470-4
View sample pages and sample text on our website - or 01305 260068/e or

Front cover images in various resolutions are available from Veloce: email with your request.
You can also download a high-resolution cover image directly from the book page on our website.

Veloce books are stocked by (or can be ordered from) bookshops by quoting the correct ISBN number. We also take orders direct: telephone 01305 260068 (+44 1305 260068 from outside UK), fax 01305 250479 (+44 1305 250479 from outside UK) or e-mail Books can also be ordered on our website –

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