14th January 2020
Please run this release immediately, with the following header

The American Dream – The Chevrolet Impala 1958-1970


This book examines the evolution of the popular Chevrolet Impala from the late 1950s stylish ‘specialty’ vehicle to become Chevrolet’s best-selling, iconic model in North America. This volume focuses on specifications, rarer performance models, industry facts and figures and optional equipment, through detailed text, brochure and advertising images, and is copiously illustrated with many previously unpublished photographs.
The important role played by the Impala for Chevrolet (and GM as a whole) is also examined, from its status as a top-of-the-line ‘specialty’ model, through the broad range of body styles, to a mainstream, volume-production car.
As the 1950s ended, the Chevrolet Impala evolved into a status symbol, and added more and more style, comfort and optional equipment to its ever-increasing model range. From its similar styling and tri-colour pastel paint finishes, the original Chevrolet Impala was the flashy, stylish sibling in the line-up, only to eventually return to a more conservative, high-volume, mainstream car.
As well as the historical aspects of the car, a final chapter explores present-day custom Impalas and Resto Rods – from custom bodywork modifications to spectacular works of art.

The American Dream – The Chevrolet Impala 1958-197 by Norm Mort

ISBN: 9781787113107
UPC: 6-36847-01310-3


$25.00(US), $32.99(CAN)

• Engine & chassis specifications included
• Covers optional equipment, racing involvement
• Detailed, close-up of the various engines offered
• Chevrolet production facts and figures from 1958-1970
• Focus on all of the Chevrolet Impala bodystyles
• Previously unpublished images of fully restored Impalas
• Images sourced from period advertisements and brochures
• Images of rarer performance versions
• Descriptive, detailed text on annual model changes, period road test stats & references when new
• Highlights distinctive styling cues


Canadian-born Norm Mort has had a lifelong interest in historic vehicles, and by the age of 10 was photographing old vehicles parked by the side of the road; by the age of 12 he was the youngest member on the executive of the Antique and Classic Car Club of Canada.
After graduating from the University of Toronto, Norm became a teacher and librarian in the public school system. However, it was not long before his love of old cars and trucks led him to become a freelance automotive writer for magazines and newspapers in the field of transport, which he has now done for over 30 years. Norm has written over a dozen books about historic vehicles, and has become Canada's most prolific writer on old cars and trucks. Norm is also an animal lover, and has written books about travelling with pets (combining both of his passions) and about living with a pet menagerie. Norm lives in Canada with Scottish wife, Sandy, and a variety of pets. Their son Andrew has been the photographer for all of Norm's books.
Place of birth: • Hometown: Wellington • Nearest city: Wellington

V5310 • Paperback • 7.48 x 8.07 in • 96 pages • 116 pictures • ISBN: 978-1-787113-10-7 • UPC: 6-36847-01310-3
For information about distribution of Veloce’s books in the United States and Canada, please contact John Groton, Director of Distribution Services john.groton@quarto.com or 978-282-3562

View sample pages and sample text on our website - https://www.veloce.co.uk or request at info@veloce.co.uk

Front cover images in various resolutions are available from Veloce: email marketing@veloce.co.uk with your request.
You can also download a high-resolution cover image directly from the book page on our website.

Veloce books are stocked by (or can be ordered from) bookshops by quoting the correct ISBN number. We also take orders direct: telephone +44 1305 260068, fax +44 1305 250479 or e-mail sales@veloce.co.uk. Books can also be ordered on our website – https://www.veloce.co.uk or from https://www.quartoknows.com/Quarto-Drives and other web retailers.

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Email info@veloce.co.uk

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