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11th January 2021
Please run this release immediately, with the following header

Dodge Viper – The full story of the world’s first V10 sports car


The Viper stunned Americans by showing that Dodge, whose cars were all front-wheel drive (and mostly powered by four-cylinder engines), could make a raw, brutal, V10-powered car that could run with the best. Team Viper went a step further at Le Mans, proving that an American car could handle turns, too; so well that it won its class, repeatedly, at a fraction of the cost of the cars it beat. This book covers the transition from a concept to a rough and brutal rocket to a world-class supercar, and includes every generation. The story also tells of the rough times when the entire Viper business could have been sold to the highest bidder, and considers alternative paths the 2013-17 Viper might have taken.

This is not just a gushing tribute to the Dodge Viper, the author provides an objective view of the full story, using business, historical, and enthusiast perspectives. The book looks at the business case for each generation, the development stories and their outcomes, and describes some of the issues owners may have to watch out for, particularly in the early models.

Dodge Viper by David Zatz

ISBN: 9781787115293
UPC: 6-36847-01529-9


$29.95(US), $38.95(CAN)

• The complete history covering all the Viper years
• Includes the ‘Viper-powered’Dodge Ram SRT-10 and Dodge Tomahawk
• Also features some related Chrysler concept cars
• Based on past works, archive material, tech documents, and interviews with people inside and outside of Chrysler, past and present
• Includes coverage of the two factories – Mack and Conner
• Tells the stories (some contradictory!) of how the original concept was created and approved as a real production car
• Talks about some of the issues owners should look out for
• Illustrated with colour photos of each generation
• Covers the ‘almost sale’ of the Viper rights and plant
• Written by the founder and original publisher of


David Zatz is a writer, editor, and organisational development consultant, former publisher, and editor. He started a major Chrysler-oriented web site in 1994, which became in 1998, and expanded the site every year until selling it in late 2017.

After gaining a PhD in social and organisational psychology, David Zatz worked for measurement-based change firm Metrus Group, starting his own firm (Toolpack Consulting) in 2001. His non-automotive work has appeared in Quality Digest and HRMagazine, trade publications (such as Print & Graphics), the Encyclopedia of Management, and the Business Strategy Book of Readings.

David currently owns three Mopars – one red, one white, and one blue – a Chrysler, a Plymouth, and a Dodge.

Place of birth: Manhatten • Hometown: Teaneck • Nearest city: New York

V5529 • Hardback • 9.84 x 8.14 in • $29.95 • 136 pages • 123 pictures • ISBN: 978-1-787115-29-3 • UPC: 6-36847-01529-9
For information about distribution of Veloce’s books in the United States and Canada, please contact John Groton, Director of Distribution Services or 978-282-3562

View sample pages and sample text on our website - or request at

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You can also download a high-resolution cover image directly from the book page on our website.

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