Press Release

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14th October 2022
Please run this release immediately, with the following header

Max Hoffman
Million Dollar Middleman


This fascinating story charts the career of Max Hoffman, the US car dealer who represented Jaguar, Porsche, Mercedes, Volkswagen, Fiat, Lancia, BMW, and many other European car brands during the decades following WWII. He pushed for distinguished now-classics like the Mercedes 300 SL Gullwing, Porsche Speedster, BMW 507, and Alfa Romeo Giulietta Spider.

Hoffman built a reputation as an effective middleman, but as the car companies he represented became more successful under his watch, the less they needed their go-between. When it was inevitably time to say goodbye to Maxie, he showed his teeth with everything from lawsuits against his suppliers, to allegedly threatening executives with a mob hit.

However, Hoffman also had a very good reason to be defensive. He understood the American market, and he pushed manufacturers specifically for cars that would strike a chord and make everybody involved richer. Sometimes the hero, sometimes the villain, but more often than not, Max Hoffman was the unseen puppet master behind some of today’s best classics.

Max Hoffman by Myles Kornblatt

ISBN: 9781787115033
UPC: 6-36847-01503-9


£30.00(UK), $50.00(US), 65.00(CAN)

  • The story of Max Hoffmann - the car dealer who introduced the USA to Jaguar, Mercedes, Volkswagen, Porsche, BMW, and more
  • The man who helped shape the futures of major car companies …
  • … and ignited a passion for sports cars in the USA
  • His house and showroom were designed by Frank Lloyd Wright
  • He persuaded dealers to take unloved Beetles to get popular Jaguars
  • The master of cunning contracts that paid well without actually selling cars
  • Max Hoffman: a true automotive puppet master


Myles Kornblatt’s lifelong passion for automobiles has led him to search the globe for interesting cars. He has gained a reputation for rediscovering and writing the histories on vehicles that the automotive community had thought were long-lost or never even knew existed. He is an industry consultant and former museum curator. His work has appeared in publications such as Top Gear, GQ, Classic Cars, Classic Cars Weekly, Hemmings Daily, and Octane. Myles understands that a car is just metal, glass, and rubber, but when combined correctly, it creates something more: he finds the soul.

Place of birth: USA • Hometown: West Palm Beach • Nearest city: Miami

V5503 • Hardback • 25x20.7cm • 160 pages • 227 pictures • ISBN: 978-1-787115-03-3 • UPC: 6-36847-01503-9
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