Press Release – US 🇺🇸

This book was released in the UK and Europe in February 2023
Velcoe Publishing logo
25th April 2023
Please run this release immediately, with the following header

The Legend of American Motors
The full history of America's most innovative automaker


American Motors was the little company that made a big impact. Maker of the Rambler family car, the Kenosha-based AMC offered an antidote to the excess of Detroit’s Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine.
American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit. An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with the Gremlin and Pacer small cars.
Off road, Kenosha truly made Jeep ‘The One & Only,’ popularizing the brand and making it the sales success it is today. Beyond that, AMC created America’s first crossover, the Eagle. It all proved that America’s smallest ... was its biggest surprise!

The Legend of American Motors by Marc Cranswick

ISBN: 9781787118034
UPC: 6-36847-01803-0


$80.00(US), $100.00(CAN)

• The full history of American Motors, America’s most innovative automaker
• A look at AMC in motorsport
• Original archive and collector car photos
• A study of the high performance models: AMX, Scrambler, Rebel Machine & Hornet SC/360
• The complete history of Jeep
• AMC’s small car stars: American, Gremlin & Pacer
• A close look at AMC design and engineering
• Full road reports and industry commentary
• Fully illustrated throughout


Marc Cranswick has had a lifelong interest in cars and all things mechanical, and has written about and drawn the cars that he loves for many years; these include a variety of European, Japanese and American marques. Formal study of the postwar American car market has led to a series of books about the cars and trucks of the Big 3 and independent automakers. He writes enthusiast-directed model history books, and has involvement with many specialist car clubs. His reference book The Cars of American Motors – An Illustrated History, was featured on NBC’s business channel CNBC.

Place of birth: Raleigh, North Carolina • Hometown: Floreat 6014 • Nearest city: Perth

V5803 • Hardback • 9.84 x 8.14 in • $80 • 352 pages • 422 colour and b&w pictures • ISBN: 978-1-787118-03-4 • UPC: 6-36847-01803-0
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