The book recounts the author's experiences from within the industry, tracing the changes in the design process over a period of nearly 50 years, and follows his career at home and around the world. It shows how the change from imperial to metric measurements and the growing use of computers revolutionised the quality and accuracy of modern vehicles. It also covers the issues and challenges of meeting project targets, and some of the issues that can deflect those efforts. It features previously untold stories, and is thoughtfully illustrated with historical engineering drawings and photographs.

As well as informing automobile enthusiasts it is also hoped that this book will inspire upcoming generations to consider a career in the creative field.

A Life in Car Design - Jaguar, Lotus, TVR by Oliver Winterbottom

ISBN: 9781787110359
UPC: 6-36847-01035-5

AVAILABLE NOW!

£37.5 UK, $55 USA

• A personal and in-depth look at car design from inside the industry
• Oliver Winterbottom’s experience working for talented industry leaders Sir William Lyons, Jaguar; Colin Chapman, Lotus, and Martin Lilley, TVR
• The author’s work with Guigiaro at ItalDesign, Turin, observing the design processes
• The design challenges of luxury seagoing boat design with radical new design ideas
• A story of international travel including Italy, Germany, The Netherlands, USA, Brazil, Japan, Korea and China
• An account of working with Chinese companies to develop a new cultural understanding
• Producing new designs to severe time and cost restraints
• How the author developed suitable project processes for low volume built cars at GM USA
• An account of the privilege of working with Toyota Japan, and learning their approach to the motor industry
• The author’s experience of extensive development projects for car safety and airbags

ABOUT THE AUTHOR
Oliver spent his whole career designing cars, and, for a short period, boats. He started his working life as an engineering apprentice at Jaguar Cars, then five years there as a staff designer. In 1971 he joined Lotus Cars as the Design Manager. He was responsible for the styling, body engineering and aerodynamics of their vehicles until 1975 when he transferred to Colin Chapman's luxury boat company.

A short period of self-employment saw the start of the TVR Tasmin range of sports cars. Then a stint with TVR until launch of the Tasmin Convertible and 2+2. In 1980 he returned to Lotus to lead the joint sports car project with Lotus and Toyota. After the completion of a prototype running vehicle he left for Detroit, USA, as a project manager for General Motors on two low volume vehicles.

Returning to the UK he rejoined Lotus where he held a number of senior management positions in engineering and vehicle safety work.

Retired since 2009, he now lives in a modest self-designed house in Norfolk, UK.

Place of birth: Ashford, Kent • Hometown: Wymondham • Nearest city: Norwich

View a promotional video on our YouTube channel at the following link: https://www.youtube.com/watch?v=-T-nPWJEgjs


SPECIFICATION
V5035 • Hardback • 25x20.7cm • £37.5 • 176 pages • 200 pictures • ISBN: 978-1-787110-35-9 • UPC: 6-36847-01035-5

MORE INFORMATION
View sample pages and sample text on our website - http://www.veloce.co.uk or 01305 260068/e or info@veloce.co.uk

IMAGES
Front cover images in various resolutions are available from Veloce marketing@veloce.co.uk, or can be copied from our website - http://www.veloce.co.uk/newsletter/sellercovers/9781787110359.jpg

RETAIL SALES
Veloce books are stocked by (or can be ordered from) bookshops by quoting the correct ISBN number. We also take orders direct: telephone 01305 260068 (+44 1305 260068 from outside UK), fax 01305 250479 (+44 1305 250479 from outside UK) or e-mail sales@veloce.co.uk. Books can also be ordered on our website – http://www.veloce.co.uk

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Note: All details subject to change.

RETAIL SALES
Veloce books are stocked by (or can be ordered from) bookshops by quoting the correct ISBN number.

We also take orders direct: telephone 01305 260068 (+44 1305 260068 from outside UK), fax 01305 250479 (+44 1305 250479 from outside UK) or e-mail sales@veloce.co.uk. Books can also be ordered on our website – http://www.veloce.co.uk

SOCIAL MEDIA
Twitter (Veloce): http://twitter.com/Velocebooks
Twitter (Hubble & Hattie): http://twitter.com/HubbleandHattie
Facebook (Veloce): https://www.facebook.com/VelocePublishing
Facebook (Hubble & Hattie): https://www.facebook.com/hubbleandhattie

Note: All details subject to change.